The needs and requirements in the biking industry as a whole vary depending on the customer. For young children, who are just learning how to ride a bike, the primary needs are safety, sound construction and value.  For the competitive cycler, the primary needs are technological superiority, lightweight construction and reliability.

Within the Spoke N’ Rider’s primary target market, customer requirements also vary greatly. Through years of working with and among the student population, the Spoke N’ Rider staff  believes it has a strong understanding of the specific requirements of each of the various categories of student buyers.  Potential customers who have been involved in competitive biking for years require high-end bikes with state-of-the-art features.  Mr. Hill, a competitive biker himself, is especially in tune with the needs of the serious cycler.  He continually trains his staff so that they are well-equipped to educate customers on the latest trends and technology in competitive cycling.  Potential customers who view bikes simply as a means of transportation are looking for durable, comfortable bikes that are competitively priced.  In general, all customers require bicycles and cycling accessories that are attractive, safe and reliable.

The Spoke N’ Rider endeavors to meet the needs of a wide range of buyers by offering comprehensive bike lines from reputable, brand name manufacturers.  In addition, the Spoke N’ Rider stocks an extensive line of safety gear, as well as trendy and state-of-the-art accessories.